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Microsoft Introduces Microsoft Dynamics Brand
07/01/2005
Microsoft is announcing Microsoft DynamicsTM, the new brand of financial, customer relationship and supply-chain management solutions for small and midsize businesses, large organizations and divisions of global enterprises.
Microsoft has announced Microsoft DynamicsTM, its new brand for "Project Green." Microsoft Dynamics represents the company's ongoing strategy to develop a brand that is well aligned with its business management suite product and research and development (R&D) roadmap, referred to as "Project Green." Microsoft Dynamics will replace Microsoft Business Solutions.
"We're excited about Microsoft Dynamics. We believe the new brand will improve marketing efficiency and will enable us to build more powerful support for our solutions that meet businesses' financial management, supply chain management and customer relationship management needs.
Specifically, the new brand will:
Simplify the line of business solutions, making it easier for customers to buy products that have the same name as the brand.
Help efficiently market what people can buy because Microsoft will be marketing one offering, allowing the company to maximize its marketing investments.
Increase distinctiveness within the Microsoft portfolio of brands and improve the market awareness of the Microsoft offering, helping the Microsoft partner ecosystem more effectively sell to customers.
Ultimately the new brand will simplify customers' purchasing decisions, helping you drive and close more business.
We will implement Microsoft Dynamics in forthcoming products and in our marketing efforts in a series of stages to help ensure a smooth transition."
